FDA Warns Public about Weight Loss Scams

January 5th, 2015 by MorganDowney Leave a reply »

The FDA has issued a timely reminder to consumers that many heavily marketed weight loss products are ineffective and possibly unsafe. The advice, while not new, is useful to remind consumers that weight loss frauds are rampant.

We tend to think of these scams as petty, fringe marketing programs. Not so. Watch this episode from the Today Show on NBC on January 5, 2015.  Easy to lose weight? No effort required? The Today segment carries forward a common fallacy: that cutting out X number of calories lost over 365 days will lead to amazing weight loss. No consideration of how many people can sustain such patterns? No consideration of the phenomenon known as Adaptive Thermogenesis. Oh yeah, permanent weight loss is so easy!