Just in time for those New Year’s resolutions to lose weight, the Federal Trade Commission (FTC) has lowered the boom on four weight loss companies for deceptive advertising and returning over $26 million to consumers.
“Operation Failed Resolution” is the latest in a long line of FTC enforcement efforts against the weight loss industry. The latest action targeted Sensa for a dietary supplement which, they claimed, when sprinkled on food would cause weight loss; L’Occitane which claimed that a skin cream would slim down users; HCG Diet Direct which marketed an unproved human hormone as a weight loss treatment; and LeanSpa LLC, which deceptively promoted acai berry and ‘colon cleanse’ for weight loss.
In addition to its enforcement work the FTC has a number of resources, including “Weighing the Claims in Diet Ads,” and “FTC to advertisers: 7 New Year’s resolutions.”
Likewise, the Better Business Bureau has “Gut Check: A Reference Guide for Media Spotting False Weight Loss Claims.”